In the modern business environment, the need for authentic connection with customers, partners and employees is more urgent than ever. Despite increased investment in digital marketing, a sector with impressive momentum continues to prove its worth: the corporate gifts.

📈 A Market in Steady Rise

The global market corporate and promotional gifts records steady and strong growth. According to the most recent data, the industry is estimated to grow from 839.57 billion dollars in 2024 to 919.94 billion dollars 2025, with an annual growth rate of 9.6% (CAGR). By 2029, it is projected to reach 1.24 trillion dollars .

This impressive growth is no accident. It is due to three main factors:

• Strengthening Relationships: 80% of companies state that providing corporate gifts strengthens relationships with employees and customers.

• fire recall: 9 out of 10 people remember a brand after a quality professional gift with logo company logo.

• Staff retention: Providing targeted, quality gifts boosts employee loyalty and reduces churn in highly competitive markets.

💼 Why Businesses Invest in Gifts

In the new era of B2B corporate gifts, offering premium products is not a luxury but a strategic choice. The corporate gifts with logo are now integrated into overall marketing and communication strategies, creating a strong emotional impact on recipients.

The right choice of gift can:

• To create unforgettable first impressions.

• Establish the relationship with existing customers.

• To convey the values of the brand through quality and design.

🎯 Not Just Gifts – Investing with Return

The premiums corporate gifts is investment. A well-designed and thoughtful item used daily reinforces brand recall and creates long-lasting connections.

At S.D. S.D. Theophylactos S.A., with over 30 years of experience in the market corporate calendars and notebooks, we know that success lies in the combination of quality, personalization and strategy.

🌿 Sustainability and Premium Design

Sustainability is now a central pillar of business strategy. Theofylaktos offers solutions that combine aesthetics, functionality and environmental responsibility:

• Appeel™: Calendars and notebooks made from apple peel and fibre.

• BiogreenFrom food waste, for a complete eco-friendly gifting.

• Vegan (PETA-Approved): Animal-free, certified and elegant products.

The choice of a eco-friendly corporate gift not only enhances the company’s image, but also communicates its commitment to a sustainable future.

📆 Why now is the right time

As we approach 2026, early organisation of your strategy for the corporate calendars and personalized gifts is essential.

With proper planning you ensure:

• Greater availability of materials and designs.

• Personalisation through metal printing or special packaging.

• Timely delivery for immediate use in your campaigns.

🚀 Turn Market Rise into Competitive Advantage

The global market development of the corporate gift market offers a unique opportunity for businesses. With the right guidance, you can build trusted relationships, increase brand awareness and offer value that goes beyond the simple exchange of gifts.

Η Theophylactos offers customized solutions to make every corporate gift a return on investment.

👉 Contact with our team to create together a data-driven gifting strategy that will take your business to the next level in 2025 and beyond.