People for the Ethical Treatment of Animals (PETA) is the largest animal rights organisation worldwide, and PETA entities have more than 9 million members and supporters. The cruelty-free and Vegan certification process is designed to verify that a company does not uses derivatives of animal origin in its products and that it does not carry out product testing in animals. The certification is also an assurance to consumers that the company adheres to high standards and Peta standards for animal welfare.